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ADASIA 05

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REVIEWS

Chocofun
Maxpro Pvt. Ltd.
Gender-wise, I personally think a son would have removed the faint 'girl only' vibes that I somehow feel looking at this ad. This is one bright and colourful ad; fast, pacy and active, but I'd rather have 'FUN' than फन(phun) and write the same in my copies.

NEWS

CSI units face extinction
The annual production capacity of these industries is worth around Rs 541 million and they have been providing employment to 4,990 locals...

LV bags NS award
he company has been producing quality products since the last three decades

Surya Nepal unveils new corporate logo
...SNPL's new corporate logo is 'Surya' (Sun) rising from behind a mountain, which typifies values of positive energy...

Orlex tongue cleaner launched
Regular use of Orlex helps prevent various oral and stomach diseases.

MSCI distributes clothes
MSCI has already announced to allocate 10 paisa from the sale of each Puja washing soap for destitute children.

Latest Update: 15 November 2005

ARTICLES

Battleground Print Adverts: Copy Vs Visual
by DEVINA JOSHI
Why only such visual elements, at times, just the brand logos are enough to tell the complete story. The Nike print ad is a good example here because all it carries is the brand’s logo (the Strike sign).

SHOWCASE

Dhara Oil
Crayons Electra Nepal Pvt. Ltd.
29 June 2005
[16 comments]

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DOWNLOADS

Case Study:
Emotions don't sell brands! New
[.PDF | 8.26 MB]

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PERSONALITY

Jitendra Bikram Shah

Our biggest limitation is the ‘client’s wish’. We do not make ads for the consumers and the market, but to please the clients. The concept of a target group rarely extends beyond paper and idle talk. When it comes to making ads, the agencies’

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