| PERSONALITY |
|
Banshidhar Poudel
Bansidhar Poudel is a well-known name in the media and advertising circle in Nepal.
Starting as a correspondent to one of Nepal’s oldest English dailies, ‘The Commoner’, he is currently an advisor under the media expert category of the ‘Nepal Press Institute’ advisory council. He is also the founding president of the Advertising Agencies Association of Nepal (AAAN), as well as a founder member of the government’s Audit Bureau of Circulation (ABC). An M.A. in economics, he established Siddhi Advertising Service in 2030 B.S., and later merged it to Shanti Advertising Service in 2043, where he is currently working as the CEO.
Reminiscing about his over 3 decades in the advertising sector, he quotes the slogan that he coined for Radio Nepal as his favourite,
‘दिन राम�रो बिहानी घामले, शिर राम�रो धाकाको टोपीले।’ (Din ramro bihani gham le, shir ramro dhaka ko topi le.)
Another slogan that he takes pride in is the one he coined for Nepal Rastra Bank,
‘मानिसको आडिलो नाता, बैकको म�द�दति खाता।’ (Manisko aadilo nata, bank ko muddati Khata).
"Quote Unquote"
What was your primary objective behind setting up AAAN?
The primary objective behind establishing AAAN was to give advertising agencies in Nepal the much needed respect, dignity and recognition of creativity in the mass media society, nationally and internationally. Prior to the establishment of AAAN, there was no formal networking or cohesion in the advertising sector. I thought that by setting up AAAN, we could bring about some sort of a network between advertisers, agencies, media and others, which would help the growth and development of mass media in the country.
I now want to make AAAN into a National Media Study Centre for mass media channels as well as media society. My goal is to establish a "Mass Media Academy in Nepal". For AAAN to be really successful, such an academy, which incorporates resources for research and studies, is essential.
Why is AAAN necessary?
The simple answer is ‘unity’ – we the media-people should stick together and help each other. In the presence of strong coordination and cooperation between the stake-holders of this sector, no one can put undue pressure on us, in the form of government policy or autocratic behaviour from the clients. Moreover to expose one’s potential and creativity optimally, one needs a platform to stand on, and in our case, it is AAAN. Take the Crity award for example - it has nurtured the culture of professionalism in the advertising sector in Nepal, and is pushing the creative teams to their limits in order to gain professional excellence.
|
| Top |
|
 |
|
