Ground breaking topics, stimulating seminars, workshops and sharing sessions top the agenda for ADASIA, but more importantly, it provides participants with the opportunities to feel the true atmosphere, adrenalin, excitement and challenges that make this industry what it is today.

It is Asia's own yet not Asia's alone. Brace yourself for an exhilarating insight into global industry trends and happenings.

Event Format
ADASIA 2005 SINGAPORE will comprise the following components:
Conference
Exhibition
Social Events
Creative Awards

CONFERENCE
Theme - WINNING IN ASIA
New Strategies for a Changing Asia

To win over a changing Asia, you need to adopt new strategies. ADASIA 2005 aims to help marketers in Asia identify opportunities and provides them with the necessary know-how to help them win wherever they want – at home, in the region or in the global marketplace. It will be an invaluable learning experience through case studies from some of the world’s and the region’s most successful and up-and-coming brands.

Introduction
The main event will be a series of presentations of successful, winning campaigns, strategies and programmes delivered in three ways:

• World to Asia
Featuring best practices from some of the world’s leading brands and how Asian marketers can draw lessons from these global brands’ successes in Asia.

• Asia to Asia
Providing case studies of key Asian brands that have successfully regionalised their appeal and made their mark in the Asian markets.

• Asia to World
Presenting strategies and learnings from Asia’s most successful international brands and how they have exported their success beyond Asia, into the World.

EXHIBITION
The Exhibition will feature a comprehensive offering of products, services and technologies covering all aspects of marketing, advertising, communications and design. As an exhibitor, you will benefit from the opportunity to meet key decision makers face to face, generate new businesses and to renew ties. As a marketing and communications professional, the exhibition will offer you the opportunity to check out what’s available in the marketplace and to source for the latest products, services and technologies for your campaigns.

SOCIAL EVENTS
A full and interesting programme of social events organised each evening will enable you to continue the networking in an informal environment. Relax and let your hair down and enjoy the evening's entertainment and sumptuous feasts of culinary delights. For those accompanying delegates, there will be special sightseeing trips and of course, time to shop for great bargains. For golfers, there will be an opportunity to tee off in a friendly tournament and enjoy a game on one of Asia's best courses.

CREATIVE AWARDS
Presented by the Association of Accredited Advertising Agents Singapore (4As), the Creative Circle Awards (CCA) is Singapore's most prestigious award show for the advertising, design and marketing communications industry. Widely touted as Singapore's Advertising "Oscars", this annual professional competition attracts the very best creative work in print, design, television, radio, interactive, direct marketing and ambient guerrilla produced in Singapore today. For the first time, CCA will also include an international section.

Event at a glance