An initiative of the Advertising Agencies Association of Nepal, the Crity Awards recognizes the talent of the advertising professionals while acknowledging the contribution of advertising agencies to the advertising sector, Nepali business and industries, and the economy as a whole. A first of a kind award in Nepal, the Crity Awards have been held twice to much acclaim and appreciation from the advertising and business fraternities.

Giving continuity to this celebration of advertising excellence, the preparations are on for the Crity Awards 2005. Nomination Forms are out, and member agencies are requested to take this opportunity to send in their nominations.

The Crity Awards in the past has garnered tremendous support from all fronts, and it has emerged as the true measure of excellence in Nepali advertising. The Crity Awards 2005 is thus hoped and expected to be bigger and better than all the previous editions.

Objectives

* Reward good work
* Encourage indigenously produced advertisements
* Enhance AAAN’s image in the advertiser as well as the public eye
* Highlight the importance of advertising among the corporate community
* Create awareness among the general public about advertising

Crity Award 2062 Nominees

Best Jingle
1. LG – Key Advertising
2. Launa Aba ta Kehin Garauna – Ad Media
3. Jumbo Battery – Welcome Advertising
4. Goldstar (School Shoe) – Prisma Advertising
5. Nyle (Sannani ko Galai ma) – Prisma Advertising

Best Jingle Maker
1. Ramailo Chha Sansar – Ravi Shrestha, Spectrum Advertising & Media Consultant
2. Jumbo Battery – Biren Shakya, Welcome Advertising
3. Campino Chocoman – Biren Shakya, Welcome Advertising
4. Sannani ko Galaima – Jems Pradhan, Prisma Advertising
5. Coca Cola – Rajiv Shah, Prisma Advertising

Best TV Commercial
1. Vatika Anti-dandruff Shampoo – Echo Ad
2. Krishi Premura - ME Nepal
3. Civil Homes – ME Nepal
4. Walkathon 2004 – Advertising Avenues Nepal Limited
5. Mayos Hot & Sour – Advertising Avenues Nepal Limited
6. FEDO – Prisma Ad

Best Art Direction (TVC)
1. Civil Homes – Sunil Upreti, ME Nepal
2. Mama Chicken Cracker – Narendran Subbarao, Linez Pvt. Ltd.
3. Mayos Hot & Sour – Ramesh Das Shrestha, Sagun Shrestha, Sagun Manandhar, Gaurav Bomzen, Advertising Avenues Nepal Limited
4. Samsung DNIE Flat Television – Prisma Creative Team, Prisma Advertising
5. Coca Cola – Prisma Creative Team, Prisma Advertising

Best TVC Director
1. Panchakanya Steel – Dhiraj Jung Shah, Ad Campaign Nepal
2. Rite Juice – Hemant Keshar Brahma, Zeal Advt. P Ltd.
3. Mama Chicken Cracker – Bhusan Dahal, Linez (P) Ltd
4. Walkathon 2004 – Abhaya Pandey, Advertising Avenues Nepal Limited
5. Mayos Hot & Sour – Bhusan Dahal, Advertising Avenues Nepal Limited
6. FEDO (Story Teller) – Bhusan Dahal, Prisma Ad
7. Sabaiko Lagi Pani – Madan Krishna Shrestha & Haribancha Acharya, Prisma Ad

Best Press Advertisement
1. The Himalayan Times – Business Advantage
2. ACE EMB – Business Advantage
3. Apex College – Ad Media
4. Fitrite Shoes – Advertising Avenues Nepal Limited
5. Mayos Hot & Sour – Advertising Avenues Nepal Limited

Best Art Direction (Print)
1. Everest Beer – Sujan Choudhary, Welcome Advertising
2. Fitrite Shoes – King Shrestha, Advertising Avenues Nepal Limited
3. Mayos Hot & Sour – King Shrestha, Advertising Avenues Nepal Limited
4. Chocofun – Mother’s Day – King Shrestha, Advertising Avenues Nepal Limited
5. Broadlink Cable Internet – Stay Ahead – Nabin K. Shrestha, Water Communication

Best Copy Writer
1. Subisu Broadlink – Sanjib K. Chaudhary, Water Communiation
2. The Himalayan Times – Subu Shrestha, Business Advantage
3. Chocofun – Surendra Neupane, Advertising Avenues Nepal Limited
4. Walkathon 2004 (Can You Say No?) – Abhaya Pandey, Advertising Avenues Nepal Limited
5. Mayos Hot & Sour – Abhaya Pandey, Advertising Avenues Nepal Limited
6. Fitrite Sport Shoe – Abhaya Pandey, Advertising Avenues Nepal Limited

Best Outdoor
1. Ruchee Instant Noodles – Advertising Avenues Nepal Limited
2. Mayos Hot & Sour – Advertising Avenues Nepal Limited
3. Anmol (Like it to love it) – ANS Creation
4. Samsung (DNIE Flat) – Prisma Advertising
5. Kantipur (Hamro Kantipur) – Prisma Advertising

Best Commercial Campaign
1. Rumpum Biking Masti – 21st Century
2. Civil Homes – ME Nepal
3. Image Award – ME Nepal
4. Mayos Hot & Sour - Advertising Avenues Nepal Limited
5. Annapurna Post – ANS Creation

Best Social Campaign
1. Launa Aba ta kehin Garau – Ad Media
2. Hamro Swastha Hamro Haatma – Echo Ad
3. Walkathon 2004 – Advertising Avenues Nepal Limited

Most Popular Advertisement of the year
1. Launa Aba ta Kehin Garauna – Ad Media
2. Jojo TVC – Welcome Ad
3. Mayos Hot & Sour – Advertising Avenues Nepal Limited
4. Civil Homes – ME Nepal
5. Ke Tapaile Aaja ko Annapurna Post Padhnu Bhayo - ANS Creation
6. School Shoes – Prisma

Best Agency
1. Ad Media
2. Welcome Advertising and Marketing
3. Advertising Avenues Nepal Limited
4. ANS Creation
5. Prisma Advertising

Crity Awards 2062 Nominees at a glance

The Advertising Agencies Assocaition of Nepal would like to thank all its member agencies for submitting their nominations for the Crity Awards 2062.

Total Nominations Received
228

Total Contesting Agencies
23

View Agency Chart

Crity Award 2061

Categories & Winners

Best Outdoor Creativity	Best Copy Writer
Best Print Ad	Best Art Director

Best Jingle Producer: Ad Avenues for 'Ghar Ho Jiwan', - Jagadamba Cement

Best Copy Writer: Abhay Pandey (Ad Avenues) for 'Moving People for 25 Years', Yamaha Motorbikes

Best TVC: Business Advantage for 'Saka Laka Boom' noodles

Best Campaign: ME Nepal for Civil Homes

Best Press Ad: Prisma for 'Hamro Kantipur' (Kantipur daily)

Best TVC Maker: Prisma for 'Jindagi Chha Yesma', Campino Candy

Best Art Director: Prisma (Subin Manandhar for 'Think Clean, Think Samsung' – Samsung washing machines) and Welcome Advertising (Jitendra Shah for 'Amilo, piro candy' – Wild Candy)

Best Outdoor Creativity: Prisma for 'Sadhai Taja', Samsung

Best Ad Agency: Prisma

Crity Award 2060

Categories & Winners

Best Agency - Thompson Nepal (P) Ltd

Nominees:-
Advertising Avenues Nepal Limited
Max Media (P) Ltd.
Prisma Advertising (P) Ltd.

Best Jingle - U-Key Noodles - Ad Media (P) Ltd

Nominees:-
Hurray Instant Noodles - Advertising Avenues Nepal Limited
Frooti - Ad Media
Hulas Royal Choice Rice - Prisma Advertising
Close-up - Thompson

Best TV Commercial - 2 PM Hunger No Longer - Max Media (P) Ltd.

Nominees:-
Hurray - Advertising Avenues Nepal Limited
Chocofun - Thompson
Fair N Lovely - Thompson
Ok detergent soap - Thompson

Best Campaing - 2 winners
Mayos Diamond Offer - Advertising Avenues Nepal Limited
HIV/ AIDS Awareness Campaign - Thompson Nepal

Nominees:-
Mayos Gold N Car Offer - Advertising Avenues Nepal Limited
Jagadamba Steels - Advertising Avenues Nepal Limited
2 PM - Max Media (P) Ltd

Best Press Ad:-
a set of 3 press ads for Tuborg - Feel the Thrill, Feel the Excitement and Feel the Rhythm by Advertising Avenues Nepal Limited

Nominees:-
Tuborg Can - Advertising Avenues Nepal Limited
Perodua Car - Max Media
Surya Cigarette - Thompson Nepal
Surya Light - Thompson Nepal